The Project: Bella-Dura® Marketing

Elevated brand identity and marketing strategy for Bella-Dura®, a Cradle-to-Cradle certified performance textile for indoor/outdoor use. Creative direction and brand building included site selection for photo shoots, ad campaigns, social media, content and messaging, all geared towards highlighting its sustainability, and positioning it as an optimal environmental choice.

The Result: A 70% increase in sales year over year.